10/10/2012
Meningitis scare reveals lax oversight
Vodka marketed by a veteran, for veterans
Courtesy of Travis McVey Travis McVey, a Marine veteran, has won several spirit-industry awards for his new Heroes Vodka. By Bill Briggs, NBC News contributor Between sampling and selling his first batch of Heroes Vodka, Marine veteran Travis McVey concocted a catchy marketing slogan. "Some people drink to forget. We drink to remember," McVey said in a phone interview this week, referring partly to two friends, Marine buddies killed in the line of duty. "I was sitting at the VFW on (a recent) Memorial Day with some other veterans. I was looking at the bar," McVey said. "I was thinking: No one has ever really marketed a veteran-owned spirit company. And what better name than 'Heroes?' Everybody has served, but the guys who didn't come back are true heroes to me. I wanted to create a product that would be in honor of their service, something that people could raise their glass to and give a toast." The first vodka made by a veteran for veterans hit stores last February in Tennessee, where McVey lives. For distribution, he partnered with Nashville-based Lipman Brothers. This fall, Heroes became available in six more states, including New York and Georgia, and the company plans to expand into New England and the Pacific Northwest. A portion of the profits will be used to help ex-service members, McVey said. In addition to winning several spirit-industry taste awards for its self-described "slightly toasty and roasted" flavor, Heroes offers an intriguing business test case. Veteran entrepreneurs – McVey calls them "vetrepreneurs" – aim to tap an ultra-loyal, 22 million-member veteran community to shop their services or push their products, including: wild salmon, a "defensive driving" school, appliance repair, a barber shop and, now, vodka. Veterans buy from veterans: That's the hot saying in ex-military financial circles, particularly with hundreds of thousands of former service members unable to land jobs. That patriotic consumer base has convinced more than 3 million men and women who have served the country to launch small businesses, reports the National Veteran-Owned Business Association. The group uses a two-word logo and mantra: "Buy veteran." "Veterans are going to give me a first look" for their next vodka purchase, said McVey, 42. "But that's also because veterans are known for their quality of service. It's who we are, and how we're trained. So, yeah, veterans will give another veteran a shot. That's just what we do." McVey's personal tale also seems to resonate, he said, with some of the store owners who stock his spirit. He served as a member of the presidential honor guard from 1989 to 1992, providing support to President George H.W. Bush. Two fellow Marines with whom he trained and served have since died in the line of duty – one in Afghanistan, one while working as an Indiana state trooper. Stay informed with the latest headlines; sign up for our newsletter "The retailers just open up to me when I tell my story. I think my closing rate is 95 or 96 percent," McVey said. His friends who inspired the spirit "were great men and great Marines." But at a time when the Defense Department has been told that a major drinking problem exists within its ranks, McVey must carefully craft his message, which is accompanied by bottle labels adorned with red-and-white stripes, a blue background and a silver star. His web site plays a military-esque musical score with a marching beat. A study requested by the department, and issued last month by the Washington, D.C.-based Institute of Medicine, found that the rate of binge drinking in the military increased from 35 percent in 1998 to 47 percent in 2008, the latest year for which data is available. "So there is a culture (of alcohol) – it's young people and it's high stress," said Dennis McCarty, a member of the committee that authored the report and a professor in the Department of Public Health and Preventive Medicine at Oregon Health and Science University in Portland. "That's the challenge for (the Defense Department) – to deal with a culture that tolerates those levels of use and, in some ways, tacitly supports it with less-expensive alcohol being provided on bases," McCarty said. "I can't speak to the (Heroes Vodka) product." Watch US News videos on NBCNews.com Said McVey: "This is being marketed in a responsible and a classy way. It's not about getting hammered. It's about toasting our heroes and their service to our country. For the people who drink responsibly, we want them to raise their glasses with Heroes." His vodka, made only with Iowa corn, retails for $13 to $16 for a 750-milliliter bottle, $18 to $20 for a liter bottle and $21.99 to $27.99 for a 1.75-liter bottle. Courtesy of Travis McVey As a Marine, Travis McVey helped protect President George H.W. Bush. Two buddies from that unit later were killed, one in Afghanistan, one while working in law enforcement in the US. McVey declined to say what percentage of his proceeds will ultimately go to veterans groups, explaining: "We didn't put an exact percentage on there because people critique it, whatever you do. "The veterans get paid first. I'm in business to make money for my family, and my family are veterans. So they're equal partners and it's a split between myself, the veterans, and Robert (Lipman, president and CEO of Lipman Brothers). "My goal is they make just as much money as I do off this. Because my two friends that died are guys I went out and had a few drinks with and trained with. That's the reason I created this brand so that's the reason why I want this portion to go back to veterans." |
2 killed when college parking garage collapses
View more videos at: http://nbcmiami.com. By NBCMiami.com and NBC News staff Updated at 6:30 p.m. ET: Police say a second body has been found in the rubble of a collapsed parking garage at Miami-Dade Community College's west campus in Doral, Fla. Hours after the collapse at 11:40 a.m. on Wednesday, one person remained trapped in the rubble. Six crew members were with the person giving him oxygen and attending to his needs as others removed the heavy debris, said Capt. Louie Fernandez of Fire Rescue. Another person who had been trapped was rescued. "The person cannot be moved. We literally have to lift and remove tons of debris around him," he said. Some 300 rescuers rushed to the scene when a portion of the five-story parking garage at 3800 N.W. 115th Ave. collapsed in what authorities call a "pancake-style collapse." Police said it appeared that only construction workers were at the site. Read the original report | More from NBCMiami.com J Pat Carter / AP Firefighters remove a victim from the rubble after a section of a parking garage under construction at Miami-Dade College campus collapsed in Doral, Fla., Oct. 10, 2012. Four people were transported to Kendall Regional hospital in Miami, and three others were treated on the scene with minor injuries. The garage was under construction and had yet to open, so no students were in danger, said college spokesman Juan Mendieta. One construction worker said he was on the top floor during the collapse and he started running. He described the floors as pancakes stacked on top of each other. Stay informed with the latest headlines; sign up for our newsletter The debris was about 20 feet high and a crane and heavy truck were inside the work area when the garage collapsed. Street around the garage were completely blocked off. Aerial footage showed firefighters escorting a man, who appeared to be a construction worker, out of the garage, while rescuers apparently searched through the debris. Victoria Buczynski of Miami said she saw the collapse while she was working at Gurkha Cigars directly across the street from the construction site. The rubble of a garage under construction is seen at Miami-Dade College's west campus in Doral, Fla., on Wednesday. "It fell to the ground like a house of cards," Buczynski said. "The construction workers started running out, screaming. It was loud. Our entire building shook." The construction of the 1,855-space garage was nearly complete. Ground was broken on the $22.5 million project in February, and it was to be finished in December, according to the website of the contractor, Ajax Building Corp. William P. Byrne, Ajax president and chief executive officer, said in a statement said an internal review was being launched to determine the cause. "While we do not yet know the cause of this tragic collapse, we are committed to working actively and cooperatively with our design and construction partners and local, state and federal authorities to determine the exact cause of this accident," the statement said. The statement also said safety was a priority for the company. More content from NBCNews.com:
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1 killed when college parking garage collapses
Miami-Dade Fire Rescue responded to a garage collapse at Miami-Dade College's west campus in Doral, Oct. 10, 2012, officials said Wednesday. By NBCMiami.com One person was killed and two people were trapped when a parking garage at Miami-Dade Community College's west campus in Doral, Fla., collapsed Wednesday, officials said. Miami-Dade Fire Rescue responded to the college when a portion of the six-floor parking garage at 3800 N.W. 115th Ave. collapsed around 11:40 a.m., police said. Police said it appeared as if the garage was occupied by construction workers only. Read the original report | More from NBCMiami.com Four people were transported to Kendall Regional hospital in Miami, and three others were treated on the scene with minor injuries. And authorities said three people were unaccounted for. No students were in danger, said college spokesman Juan Mendieta. He added that it was a garage under construction. Stay informed with the latest headlines; sign up for our newsletter Aerial footage showed firefighters escorted a man, who appeared to be a construction worker, out of the garage, while firefighters apparently searched through the debris. The Miami-Dade Fire Rescue Technical Rescue Collapse Unit was also at the scene. More content from NBCNews.com:
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Security at Libya consulate 'weak,' officer testifies
Associated Press House Oversight Committee Chairman Rep. Darrell Issa, R-Calif., arrives on Capitol Hill on Oct. 10 for a hearing on the attack on the American consulate in Benghazi, Libya, that resulted in the death of U.S. Ambassador Christopher Stevens. By NBC News staff and wire services A Special Forces soldier, a former U.S. security officer in Libya and others were testifying on Capitol Hill Wednesday in hearings on security at the U.S. Consulate in Benghazi, Libya, at the time of an attack that killed four Americans, including U.S. Ambassador Chris Stevens. The hearings over whether the Sept. 11 attack could have been averted are expected to sharpen the increasingly partisan and emotional debate over foreign policy in the run-up to national elections. Rep. Darrell Issa, R-Calif., chairman of the Oversight and Government Reform Committee, called the hearings and has accused the State Department of turning aside pleas from its diplomats in Libya to increase security in the months before the attack in Benghazi. "The security in Benghazi was a struggle and remained a struggle throughout my time there ... Diplomatic security remained weak,'' according to written testimony by Lt. Col. Andrew Wood, who worked as a security officer in Libya before the attack. "The RSO (regional security officer) struggled to obtain additional personnel there (in Benghazi), but was never able to attain the numbers he felt comfortable with," Wood said. Wood served as the security team commander in Libya from Feb. 12 to Aug. 14, until just about a month before the attack on the diplomatic post in Benghazi. Also among the witnesses scheduled for Wednesday is Eric Nordstrom, the former chief security officer for U.S. diplomats in Libya, who told the committee his pleas for more security were ignored. Briefing reporters Tuesday ahead of the hearing, State Department officials were asked about the administration's initial — and since retracted — explanation linking the violence to protests over an American-made anti-Muslim video circulating on the Internet. Stay informed with the latest headlines; sign up for our newsletter In a break with other administration officials, the officials said the department never believed the attack was a protest gone awry over a film ridiculing the Prophet Muhammad, while "others" in the Obama administration initially drew that conclusion. The officials spoke on condition of anonymity because they weren't authorized to speak publicly on the matter. It was a top administration diplomatic official — U.N. Ambassador Susan Rice — who gave a series of interviews five days after the attack that wrongly described the attack as spontaneous. She said the administration believed the violence was unplanned and that extremists with heavier weapons "hijacked" the protest against the anti-Islamic video. She did qualify her remarks to say that was the best information she had at the time. Rice since has denied trying to mislead Congress. Watch the most-viewed videos on NBCNews.com Handling of security and the aftermath of the attack has become an increasingly prominent theme for Republican presidential candidate Mitt Romney and other Republican leaders who say they never believed the original explanation. Democrats on the House Oversight and Government Reform Committee are saying that they have been left out of the investigation leading up to today's hearing on the Sept. 11 attack on the US consulate in Benghazi, calling it "completely one-sided and unique." "Chairman Issa is saying this is a bipartisan investigation, and it isn't," a high ranking Democratic aide from the committee told NBC, "I've been here for 13 years and haven't seen a more one-sided investigation." According to Democrats on the committee, they have had no access to documents that Republicans claim to have pertaining to the investigation. They also say that they have had no access to one of their witnesses, Lt Col Andrew Wood, who is expected to testify that security in Libya was inadequate for embassy staff considering the situation on the ground. The aide said they DID have access to the committee's interview with Eric Nordstrom, who acts as a Regional Security Officer for the State Department, but only because Ranking Member Rep Elijah Cummings (D-MD) assisted with arranging the interview. Cummings was asked last week if he thought the hearing was political, answering "I think it's a lot politics, come on." He released a statement later saying he supports investigating the attacks in Benghazi, but in a more strategic way. NBC News staff, Reuters and The Associated Press contributed to this report. More content from NBCNews.com:
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